Annual trends come and go but one looks like it’s here to stay

Trends have seen eyewear become a must-have Christmas present during recent festive seasons as more discerning shoppers have chosen sunglasses and spectacles as gifts for their loved ones.

It’s already apparent this season as eyewear gets depicted in more and more lifestyle media as an essential fashion accessory.

This has been the case in Europe for many years and it’s now very much part of shopping culture here in the UK. Naturally, with Liverpool being very much a style and fashion conscious city, we’re witnessing this in-store too.

It’s why we stock so many exclusive brands like Gucci, Tom Ford, Chanel, Fendi, Rayban and Tiffany…it’s what A-list celebrities have been stepping out wearing this Autumn. But that’s just one influence. Our target audience and regular customer base want the best in style and the service to match and that’s the major influence in strong footfall for us this time of year…and year round.

Much of our latest stock has also just arrived so customers can access the very latest designs…from the bling and extravagant to the more conservative, all the frames make a strong statement. And on trend, we’re carrying elegant La Loop chains for your designer eyewear and, specially commissioned vouchers for Christmas as gifts too.