The new Gucci Autumn / Winter 2021 campaign

The new Gucci Autumn / Winter 2021 campaign pays homage to its design history, weaving it with contemporary design features and technology. Featuring optical frames and sunglasses, the range reflects Gucci’s creative spirit and its unique space in the world of style. Mixing in elements from the 1970’s and 1980’s, and adding in the label’s iconic Horsebit and Double G logo, this is statement eyewear for someone who appreciates chic, Italian-style.

The campaign features leading actress Ni Ni, a Gucci brand ambassador, and is created by the House of Gucci’s Alessandro Michele, directed by Luo Yang, with art direction by Christopher Simmonds.